Every database environment is unique. Information processing requirements across applications, databases and corporations are not ever likely to be the same. In essence one size does not fit all. OLTP, Batch, Hybrid and Data Warehouse environments have very specific processing requirements, so physical and logical database design should be centred on this, while also incorporating the high tech features modern database engines such as Oracle offer.
Ensuring suitable database design will enable a business to achieve the maximum benefit from their database software investment.